Partner story · France
Les Trois Chênes and Hoang Bao Minh Vietnam
How a French natural health laboratory founded in 1993 and Hoang Bao Minh Vietnam have brought its supplements to Vietnamese consumers since 2022.
- Partner since 2022
- About 3 months to first sales
- Top Performer Award 2023
At a glance
- Partner: Les Trois Chênes (LTC), a French laboratory of natural food supplements founded in 1993 near Lyon.
- Since: 2022, with Hoang Bao Minh Vietnam as importer and distributor.
- What we do: product registration in Vietnam, import, Vietnamese labelling and online sales.
- Result: about 3 months from start to first sales, a growing registered range, and LTC’s Top Performer Award 2023.
About Les Trois Chênes
Les Trois Chênes was founded in 1993 in Villechenève, in the Monts du Lyonnais west of Lyon. The laboratory develops and produces natural food supplements and personal care products, and its products are sold in more than 70 countries. Its brands include Les 3 Chênes, Eric Favre, Color & Soin, Schoum and Petit Chêne. In recent years the laboratory has invested in new production and logistics capacity in France.
What the partnership needed
- A Vietnamese company to register each supplement with the Vietnam Food Administration and hold the registrations responsibly.
- Formulas and claims adapted to Vietnamese rules, with Vietnamese sub-labels.
- Fast access to the channels where Vietnamese shoppers buy health products today, starting online.
How we worked
| Stage | What happened |
|---|---|
| 2022 | Partnership agreed. We reviewed the range and chose the first products for Vietnam. |
| Registration | We prepared the dossiers with LTC’s French export documents, GMP and test reports, and registered the products under our company. |
| Launch | Import under the EU–Vietnam FTA, Vietnamese labels, and listing on e-commerce platforms, including Amazon. First sales came about 3 months after we started. |
| Growth | We kept registering new products and widening the range on online platforms. |
| June 2023 | At LTC’s 30th anniversary partner event in France, our Business Development Director received the Top Performer Award 2023, “thanks for your loyalty”. |
Visiting the laboratory in France, June 2023
In June 2023 we visited Les Trois Chênes in France for the laboratory’s 30th anniversary meeting with partners from around the world. We toured production and logistics, met the export and product teams, and planned the next products for Vietnam.
The relationship goes both ways: Jonathan Favre of Eric Favre also visited our team in Hanoi. Read about his visit.
What other brands can take from it
- Complete documents shorten the timeline. A French export attestation, GMP and recent test reports made registration straightforward.
- Start where buyers are. Online platforms brought the first sales within about 3 months.
- Keep one responsible partner. One company holding registrations, labels and listings keeps the brand consistent.
- Meet in person. Visits in both directions built the trust behind a long-term partnership.
See our pages for French brands and importing French supplements under the EVFTA.
Sources
- Le Journal des Entreprises: Les Trois Chênes strengthens production capacity in France (in French)
- Partnership details and photos: Hoang Bao Minh Vietnam, published with the partner’s agreement.
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