Vietnam Market Entry Checklist for Supplement & Cosmetics Brands

Free checklist · 2026 edition

Use this checklist to prepare your supplements or cosmetics for the Vietnamese market. Tick each item as you go, then save it as a PDF to share with your team.

Request a market assessment

1Product and regulatory route

Confirm the category: health supplement, cosmetic or conventional food.
Check every ingredient and dose against Vietnamese rules.
Make sure claims stay within allowed functions (no disease claims).
List the products, shades and scents you want to launch first.

2Documents

Certificate of Free Sale from the country of manufacture or release, legalised for Vietnam.
GMP certificate of the factory (required for health supplements).
Test report issued within 12 months by an accredited lab (health supplements).
Full formula, INCI names and specifications.
Letter of authorisation to the Vietnamese importer.
Original label artwork; Product Information File for cosmetics.
Certified Vietnamese translations of foreign documents.

3Registration

Choose a Vietnamese company to hold registrations (importer of record).
Health supplements: product declaration registered, receipt issued.
Cosmetics: notification number issued for each product, shade or scent.
Agree in writing what happens to registrations if the partnership ends.

4Labelling (Decree 37/2026)

Original label shows product name, origin and manufacturer.
Vietnamese sub-label prepared with all mandatory items for the product group.
Health supplements: “Thực phẩm bảo vệ sức khỏe” and the not-a-medicine statement.
Sub-label applied before the goods are put on sale.

5Import and customs

HS code confirmed for each product.
Certificate of origin ready to claim EVFTA, ATIGA or other preferential duty.
Invoice, packing list and registrations use the same product names.
VAT rate checked (8% reduction runs until 31 December 2026).

6Marketing

Health supplement advertising content confirmed before it runs (provincial authority since 1 July 2026).
Advertising shows the mandatory statement in the correct wording.
Influencers briefed with confirmed content and the 2026 disclosure rules.
No doctors, patient testimonials or “number one” claims without proof.

7Sales channels

Decide the first channels: pharmacies, retail, clinics or e-commerce.
Marketplace stores planned (Shopee, Lazada, TikTok Shop) with Vietnamese content.
Pricing set for each channel, including promotions and platform fees.

8Partner agreement

Brand, trademarks and content remain yours.
Exclusivity linked to clear sales targets and review dates.
Minimum orders, payment terms and reporting agreed.
Responsibilities for compliance and recalls defined.

Need help with any step?

Hoang Bao Minh Vietnam registers, imports and distributes supplements and cosmetics for international brands. See our supplement registration, cosmetic notification and importer of record services, or request a market assessment.

Hoang Bao Minh Vietnam Co., Ltd · hoangbaominh.com · Mr.Lucas@hoangbaominh.com · +84 946 655 538
Last reviewed: November 2026. General information, not legal advice.