E-commerce market entry
E-commerce & import solutions in Vietnam for health and beauty brands
Sell your supplements and cosmetics on Shopee, Lazada and TikTok Shop without setting up a Vietnamese company. Hoang Bao Minh acts as your importer of record, registers your products, runs your marketplace stores and ships orders to customers across Vietnam.
- Importer of record
- Shopee · Lazada · TikTok Shop
- Fulfillment in Vietnam
Compliant imports
We import under our licence and handle registration, customs and labelling for supplements and cosmetics.
Marketplace stores
We open and run your official stores on Shopee, Lazada and TikTok Shop.
Order fulfillment
Stock is held in Vietnam, packed to platform standards and delivered nationwide.
Sales growth
Better listings, Vietnamese content and platform campaigns to build steady sales.
Importer of record
IOR and regulatory compliance
Supplements and cosmetics can only be imported and sold in Vietnam by a company registered here. We act as your importer of record (IOR), so your products enter the country legally and stay compliant once they are on sale.
You keep ownership of your brand. We hold the licences and registrations under our company with your written authorisation.
- Product registration filed under our company
- Customs declarations and specialised inspections
- Vietnamese sub-labels applied before sale
What we handle
Marketplace management
Run your brand on Vietnam’s leading platforms
From store setup to the parcel at your customer’s door, one team looks after your online sales.
Store setup
We open your stores on Shopee, Lazada and TikTok Shop under our company. Your brand, products and content remain yours.
Listings and content
Vietnamese titles, descriptions and images that follow the rules on health and beauty claims.
Orders and customer care
We process orders, answer customer questions in Vietnamese and handle returns.
Campaigns and promotions
We plan platform sales events, vouchers and ads to grow your store.
Pick and pack
Orders are picked and packed to each platform’s standards from our stock in Vietnam.
Nationwide delivery
Parcels reach customers across Vietnam through the platforms’ delivery partners.
Launch plan
How we launch your online store
- 01
Product review
We check each product against Vietnamese rules and pick the best ones to launch.
- 02
Registration
We file the notifications or declarations and prepare Vietnamese labels.
- 03
Import
We import the first shipment and clear customs as importer of record.
- 04
Store setup
We open your stores and publish listings and content.
- 05
Go live and grow
We fulfil orders, run campaigns and report sales and stock to you.
Why brands choose Hoang Bao Minh
- Founded in Hanoi in 2019, specialised in supplements and cosmetics
- Licensing, import, stores and fulfillment handled by one team
- Small first orders to test the market, payment by T/T or L/C
- Fulfillment warehouses in the US and UK
- Our own consumer brands: Elva Pharma and Orgarik
Talk directly to our teamBrands we work with
FAQ
Frequently asked questions
Can we sell on Shopee, Lazada or TikTok Shop without a Vietnamese company?
Yes. We import your products as importer of record and open the stores under our company, so you do not need your own entity in Vietnam.
Who owns the brand and the store content?
You do. Your trademark, product information and content stay yours. We operate the stores for you under our agreement.
Do supplements need approval before advertising?
Yes. In Vietnam, advertising content for health supplements must be approved before it runs. We prepare and file it for you.
Can we start with a small order?
Yes. Many brands start with a small first shipment to test demand before scaling up.
Get started
